EAEleyeen Ahmed

Case study

LiveMusic Local

Find concerts, gigs, and venues near you

Overview

LiveMusic Local aggregates live music events across bars, clubs, wineries, and venues so users can browse shows, follow venues/genres, and never miss a night out.

Business problem

Local music discovery is fragmented across social posts, venue pages, and word of mouth.

Solution

A dual-platform discovery app with a living event calendar, venue browsing, favorites, and subscription unlocks for unlimited favorites and instant alerts.

Target users

  • Local music lovers
  • Tourists exploring nightlife
  • Fans of acoustic, DJ, and band scenes

Key features

  • Event calendar for concerts and local gigs
  • Venue and artist discovery
  • Filter by date, category, or venue
  • Favorites and genre/venue alerts
  • LiveMusic+ ad-free / unlimited favorites plans

Architecture

Event-centric React Native app with browse, detail, favorites, and subscription modules shared across iOS and Android.

State management

Cached event feeds with optimistic favorites and entitlement-aware UI.

Backend

Event/venue content APIs with regularly refreshed calendars.

Integrations

  • Push notifications
  • In-app purchases
  • Maps / location where applicable

Performance optimizations

  • Efficient event list virtualization
  • Image optimization for venue/event art
  • Fast cold-start browse experience

Offline support

Recently viewed events and favorites remain browsable when connectivity drops.

Push notifications

Instant notifications for favorite genres and venues (LiveMusic+).

Authentication

Account flows for favorites sync and subscription restoration.

Payments

LiveMusic+ monthly and annual App Store / Play billing.

Analytics

Event views, favorite conversion, and subscription funnel metrics.

Challenges & solutions

Keeping event data feeling fresh without noisy UX

Clear last-updated signals and lightweight refresh patterns

Communicating subscription value without cluttering discovery

Contextual upgrades at favorites and alert limits

Business outcomes

  • Shipped on iOS and Android
  • Created a single surface for Kelowna-area live music discovery

My role

  • Built discovery and event browsing experiences
  • Implemented favorites, alerts, and subscription surfaces
  • Supported dual-store release readiness

Lessons learned

  • Local apps win when content freshness and trust are visible
  • Subscription upgrades should sit next to moments of user intent

Future improvements

  • Broader city coverage
  • Artist follow graphs
  • Smarter personalized lineups