Overview
MindCotine helps people quit smoking through VR craving simulations, personal coaching, mindfulness, a smoke diary, craving stoppers, and community support—with premium unlocks for the full program.
Business problem
Quitting smoking requires more than static tips—users need practice under craving pressure plus human support.
Solution
A structured cessation product that pairs VR exposure, coaching, meditation, and tracking tools in one mobile program.
Target users
- People ready to quit smoking
- Users seeking coaching + digital tools
- Premium wellness program participants
Key features
- Smartphone-compatible VR experiences
- Personal therapist coaching
- Mindfulness meditation & breath-work
- Smoke diary and quit date planning
- Craving stopper activities
- Anonymous community chatroom
- Money-saved calculator
- Self-help handbook
Architecture
Program-oriented mobile architecture with modules for VR content, coaching, diary, community, and premium entitlements.
State management
User program progress, diary entries, and subscription state synchronized to the account.
Backend
Coaching, community, and program content services.
Integrations
- VR content delivery
- In-app purchases
- Push reminders
- Chat
Performance optimizations
- Efficient media/content loading for program sessions
- Stable diary and progress persistence
Offline support
Core handbook and recently cached sessions available offline where applicable.
Push notifications
Program reminders, coaching nudges, and craving support prompts.
Authentication
Account-based access to coaching and premium program content.
Payments
Premium license via App Store IAP (VR + coaching).
Analytics
Program adherence, craving tool usage, and conversion to premium.
Challenges & solutions
Making VR accessible with a smartphone-based headset model
Clear onboarding and content designed for phone-in-headset use
Keeping sensitive habit-change UX supportive rather than shaming
Progress-focused diary and money-saved reinforcement
Business outcomes
- Published wellness product with strong App Store ratings (5.0 from reviews)
- Combined digital therapeutics patterns with coaching commerce
My role
- Contributed to mobile product flows across program and tracking surfaces
- Supported iterative releases and validation improvements
Lessons learned
- Behavior-change apps need emotional safety and measurable progress
- Premium value must be obvious in the first successful session
Future improvements
- Deeper personalization of craving interventions
- Expanded coaching scheduling UX