Overview
Siply is an AI-powered hydration companion that tracks water and food-based hydration, learns habits, and sends predictive reminders—without pressure-heavy gamification.
Business problem
Most water apps ignore that food contributes ~20% of daily hydration and fail to adapt reminders to real routines.
Solution
A focused iOS hydration product combining one-tap logging, AI coaching, food hydration tracking, weekly trends, and Apple Health integration.
Target users
- People building healthier hydration habits
- Users who want gentle, intelligent reminders
- Apple Health–centric wellness users
Key features
- One-tap water logging
- Customizable drink types
- AI hydration coach & predictive reminders
- Food hydration tracking
- Weekly trends and challenges
- Apple Health sync
- Siply Pro subscriptions
Architecture
React Native iOS app with modular tracking, insights, reminders, and paywall feature areas.
State management
Local-first daily logs with synced preferences and subscription entitlement state.
Backend
Cloud-backed user preferences and coaching insights where required by product flows.
Integrations
- Apple Health
- In-app purchases
- Local / push reminders
Performance optimizations
- Fast logging interactions
- Lightweight dashboard charts
- Polished subscription paywall performance
Offline support
Core intake logging remains usable when briefly offline, then syncs.
Push notifications
Predictive hydration reminders tuned to user patterns.
Authentication
Account-aware sync for premium and Health-connected users.
Payments
Siply Pro monthly/yearly plans via App Store IAP.
Analytics
Habit consistency, reminder engagement, and conversion funnels.
Challenges & solutions
Balancing AI coaching value with a calm, non-spammy reminder UX
Adaptive reminder timing and restrained notification copy
Representing food hydration without overwhelming logging friction
Simple food hydration entry paths alongside one-tap water logging
Business outcomes
- Live on the App Store with strong early ratings (4.7)
- Differentiated via food hydration + AI coaching positioning
My role
- Built core tracking and dashboard experiences
- Implemented reminder and subscription-related mobile flows
- Refined dashboard UX for clarity and responsiveness
Lessons learned
- Wellness products win on frictionless logging and trustworthy guidance
- Paywalls must feel like an upgrade to clarity, not a blockade
Future improvements
- Richer coaching explanations
- Deeper HealthKit insights
- Android parity if product expands